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People too often under value the effects of interconnects and speaker cables on their audio and video systems. There is no black magic. It is quite simple! A good quality audio or video interconnect will make a huge difference to your viewing or listening pleasure.
Cable synergy is equally important and covers two areas: the matching of cables to equipment and the matching of interconnects to speaker cable. Don’t underestimate the importance of this, since the correct combination of interconnect and speaker cable will bring real gains in overall coherence. At first glance cable synergy can seem to be a truly complex subject, but don’t worry; we have done all the research for you. Come in and let us demonstrate to you the difference a cable can make.
We invite you to take advantage of our try at home service. See how much difference a wise, small investment can make to your system.
Chord Conpany
Every cable that The Chord Company supplies is designed within the company and apart from a couple of exceptions, every product is assembled and tested at the company's facility, set deep in the heart of Wiltshire.
The Company was started in 1986 to produce and sell the Chord Chrysalis interconnect range. Never was a product so aptly named. The Chrysalis cable had a remarkably well-balanced set of performance characteristics and from this, The Chord Company's outstanding range of interconnect cables has emerged and grown.
The product line-up has evolved naturally but always with reference to existing Chord cables. This makes the Chord interconnect and speaker cable range remarkably consistent. The essential balance of performance characteristics is maintained throughout the range.
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Nordost
In the confusing array of similar cable brands and manufacturers, one company stands apart.
That company is Nordost, creator of the original Flatline cable. Today Nordost offers a multitude of high performance cables, encompassing all areas of home entertainment. Derived from technology developed for the aerospace, medical and computer industries, Nordost’s unique, patented designs and proprietary FEP (Fluorinated Ethylene Propylene) extrusion process produces a level of performance of which other cable companies can only dream.
At Nordost, cable design is not a ‘Black Art’ based on trial and error and questionable pseudo-scientific claims; rather, all Nordost cables are manufactured to a degree of accuracy and concentricity that is unmatched in the cable industry.
All of the measurable characteristics of Nordost cables- capacitance, signal propagation and inductance- are vastly superior, thus reducing the filter effect. This is why Nordost prints the cable specifications on all packaging. The result of this state of the art technology is a product which will delight and move the listener with its outstanding musical performance.
Come in and let our staff demonstrate the difference in performance between the “other” cables and Nordost, and indeed the improvement in performance as you progress up the Nordost range!
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Wyre Wizard
WYREWIZARD Pro Series is a new line of analog interconnect and loudspeaker cables designed and manufactured in the USA by Nordost. The WYREWIZARD range of cables has been developed using Nordost’s own proprietary FEP (Fluorinated Ethylene Propylene) extrusion technology.
This is the first time this technology has been used by Nordost in a series of round cables. The interconnects use various round litz type construction with a dual layer of shielding. The loudspeaker cables use a twisted pair construction.
WYREWIZARD has been designed to work with a very broad range of A/V equipment. It offers a major improvement over other cables on the market with superb frequency response and very tight bass control for exceptional musicality in any A/V system. WYREWIZARD Interconnects are available in 0.6 Meter, 1 Meter and in additional ½ meter increments.
WYREWIZARD Loudspeaker Cables are available in 61 Meter spools and can be custom terminated by your WYREWIZARD retailer. All WYREWIZARD cables carry a limited lifetime warranty.
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